cognient group

Strategic Planning

Cognient is frequently engaged by clients to assist in the evaluation of various financial and strategic options available to grow their organizations and thereby maximize long-term value. Our process takes into account both personal as well as business objectives based upon our client’s specific ownership objectives, strategic direction and financial characteristics.

Here are the questions we suggest our clients ask themselves when entering into a strategic planning discussion:

  • Are you poised to realize maximum value from the sale or divestiture of your business?
  • What type of strategic event should you plan for in order to meet your goals for company growth and diversification?
  • What's the best alternative given your strategic direction, financial position and owner/management objectives?


Our strategic and financial assessments are customized to every situation. However, they typically include a combination of the following:

  • Valuation
  • Growth Strategy Assessment
  • Competitive Landscape Evaluation
  • Capital Structure Optimization
  • Debt and Equity Alternatives
  • Liquidity Alternatives
  • Succession Planning
  • Transaction Preparation
  • Transaction Timing
  • Review of Objectives of Ownership and Management